The East Point Convention & Visitors Bureau (EPCVB) has hosted renowned soccer legends, community leaders, tourism stakeholders and football enthusiasts in a vibrant celebration aimed at showcasing East Point as a premier tourism destination during and beyond the FIFA World Cup.
The event featured an array of activities, including community celebrations, fan engagement experiences, youth soccer programmes, hospitality networking sessions and interactive events designed to unite residents and visitors while highlighting the city’s rich cultural heritage and hospitality offerings.
Speaking during the event, officials of the East Point Convention & Visitors Bureau said the initiative was part of efforts to position East Point as a preferred destination for the millions of international and domestic visitors expected to travel to the Atlanta metropolitan area for the FIFA World Cup.
Strategically located just minutes from Hartsfield-Jackson Atlanta International Airport and downtown Atlanta, East Point offers convenient access, quality accommodation, diverse dining options and a vibrant multicultural community, making it an attractive destination for tourists and business travellers alike.
The Bureau noted that sports tourism remains a key driver of economic development, creating employment opportunities, supporting local businesses and stimulating investment within host communities.
Representatives of the Bureau said the vision extends beyond hosting visitors during the FIFA World Cup, with plans to establish East Point as a year-round destination for leisure travel, conventions, sporting events and cultural experiences.
“This celebration is about more than football,” Bureau representatives said. “It is about showcasing East Point to the world, building lasting partnerships, strengthening our tourism economy, and ensuring that visitors who come for the FIFA World Cup discover a city they will want to revisit for years to come.”
The Bureau stressed that the legacy of the FIFA World Cup should extend well beyond the tournament itself through sustained investment in tourism, hospitality, sporting events and community engagement.
According to the organisers, hosting soccer legends and delivering memorable experiences for fans reflects the city’s commitment to raising its international profile while promoting sustainable tourism that will continue to benefit residents and local businesses long after the competition ends.
They added that East Point is leveraging the global attention surrounding the FIFA World Cup to attract future investment, increase visitor numbers and create long-term economic opportunities.
The East Point Convention & Visitors Bureau said it remains committed to working with hospitality partners, local businesses and community leaders to position East Point as a leading destination for tourism, sports, conventions and business travel under its vision of being “Where the World Competes.”
